Starbucks has released news that they will be ending their Hotspot contract with T-Mobile and signing on AT&T. The pricing structure is also to change. The change is scheduled to occur sometime this spring.
Do you have a T-Mobile hotspot plan? What locations aside from ‘bucks are you connected to?
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Starbucks need to wake up to the industry and smell the air.
They sub out their wireless to someone like T-Mobile, so therefore if you want a coffee and a surf on the net, you have to be a) either a t-mobile customer or b) willing to pay some ripoff fee when you just paid over the odds for a drink
In the UK mc-donalds offer free wifi to all of their customers and their coffee & latte is cheaper too. Whilst you may not get the atmosphere of feeling ripped off and being a ‘posh’ person, you do get a damn good deal.
Other coffee chains and pubs in the UK are catching on to this and offering free wifi to customers who purchase something — a lot are giving them a ‘code’ which is like for an hours access – very reasonable I think.
Starbucks are behind the times and they wonder why they’re losing money…..
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That would be a good idea. Offer like a wifi card which expires after a certain length of time used (say 2 hours) and is replenished when the customer purchases another item and presents this card.
http://gizmodo.com/354961/att-bringing-free-wi+fi-to-starbucks-finally
now i just need that to happen in the UK….. heh
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Steve, did you noticed the comments in that Gizmodo article? One guy says he’s had “free” wifi in China @ ‘bucks for around 2 years now. Talk about shady business…