23Jan Two-thirds of net users could walk away from search-engines

Pew has just released an amazing-looking study on Internet search behavior. Two factoids from the exec summary left my jaw hanging:

Nearly half of searchers use a search engines no more than a few times a week, and two-thirds say they could walk away from search engines without upsetting their lives very much….

Only 38% of users are aware of the distinction between paid or “sponsored” results and unpaid results.

Link.